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If you're trying to find what's on special this week, try looking at this week's circular. If you're looking for the latest food or recipe inspiration, then try searching our inspiration section.
Opening Soon: FreshChoice Whanganui
We are absolutely thrilled to announce the grand re-opening of our SuperValue Whanganui store which will open as a FreshChoice Whanganui on Monday, 21st September 2026.
We’ve been working…
Hey Lake Hāwea, we've been working on something a little different...
A fresh new store is opening with a new look and fresh offer.
Opening Soon - FreshChoice Borman Road
Your local SuperValue Borman Road store has been working on something a little different!
Exciting News: FreshChoice Mini Avondale is Opening Soon!
Avondale, get ready for a fresh new shopping experience! We are absolutely thrilled to announce the grand opening of FreshChoice Mini: Avondale on Tuesday, 9th June 2026.
We’ve been working…
Opening Soon: FreshChoice Kaikohe
At Kaikohe, we've been working on something a little different...
Our fresh new store will open on Tuesday 24th February 2026.
FreshChoice brings a new offer to Kaikohe…
Opening Soon: FreshChoice Hauraki Corner
Hauraki Corner, get ready for a fresh new shopping experience! We are absolutely thrilled to announce the grand opening of FreshChoice Hauraki Corner on Tuesday, 23rd…
Hey Huntly, we've been working on something a little different...
A fresh new store is opening to bring you a brand new shopping experience.
Celebrating The FreshChoice Awards 2025
FreshChoice is proud to announce the winners of its annual FreshChoice Awards which are held to recognise the dedicated work of the 78 FreshChoice stores and…
Opening Soon - FreshChoice Cannons Creek
Hey Porirua, we've been working on something a little different...
Everyday Rewards at FreshChoice
From 20 October, FreshChoice is leveling up the shopping experience, enabling customers to earn and use their Everyday Rewards points at all FreshChoice supermarkets.
Franchise of Choice
Interested in owning your own supermarket franchise? FreshChoice has 23 locations currently and is growing! Talk to us about supermarket franchise opportunities.
Opening Soon: FreshChoice Mini Fitzroy
New Plymouth, get ready for a fresh new shopping experience! We are absolutely thrilled to announce the grand opening of FreshChoice Mini: Fitzroy on Tuesday, 30th June 2026.
We’ve been…
Hey Cambridge, we've been working on something a little different...
A fresh new store is opening to bring you a brand new shopping experience.
Hey Wellington, we've been working on something a little different...
A fresh new store is opening with a new look and fresh offer.
Opening Soon: FreshChoice Plaza
Invercargill, get ready for a fresh new shopping experience! We are thrilled to announce our SuperValue Plaza is rebranding and is officialy opening as FreshChoice Plaza on Wednesday 17th…
Opening Soon - FreshChoice Tinwald
Your local SuperValue Tinwald store is moving to a new location and will re-open as a FreshChoice Supermarket!
Opening Soon - FreshChoice Mini: Kumeu
Your local SuperValue Kumeū store has been working on something a little different!
FreshChoice Mini Kumeū brings an updated offer to Kumeū shoppers with the opening of…
Opening Soon - FreshChoice Ōtaki
At FreshChoice Ōtaki, we've been working on something a little different...
Opening Soon - FreshChoice Greerton
At FreshChoice Greerton, we've been working on something a little different...
About FreshChoice
Our local supermarkets pride themselves on providing the freshest produce, speciality ranges and outstanding service. Find out more about FreshChoice.