About FreshChoice Supermarkets

We're proud to be a bit different

About FreshChoice Supermarkets

The FreshChoice Way

At FreshChoice our aim is to provide our locals quick and friendly service with a range that has everything you want and is just what you need.

Because our owners live locally we think we’ve got a pretty good idea about what people in our communities need in a supermarket. As a result, you’ll find a wide range of everyday essentials, and those little treats that make life that wee bit more enjoyable!

Having said that, if there’s something you need that we don’t currently stock, please let our local teams know – there’s every chance we’ll be able to get it in for you.

Being locals also means our stores know their region’s leading farmers and growers. And that, in turn, helps ensure we always have the best cuts of meat and the freshest seasonal produce available.

If you need any assistance as you wander around our stores, please don’t hesitate to ask one of our friendly team – they’re always happy to help.

We are the FreshChoice!

Our Core Services

  • We offer a full-service supermarket to 44 communities across the country. You can find your local store here.
  • A number of our supermarkets also offer online shopping, where you can shop online and collect in-store or get groceries delivered to your door. You can find which of our stores offer this service here.
  • Our stores all have qualified fresh food experts, which can include; butchers, bakers, fishmongers and deli chefs.
  • You'll find a range of groceries, whether it be the everyday essentials or those special gourmet lines.
  • Our product range across our stores differ to suit the immediate local community's interests.
  • Many of our stores also sell a range of beer and wine. However, due to licensing reasons, this excludes our FreshChoice stores in Glen Eden, Ranui, Titirangi & Mangere Bridge.
  • Promotion pricing excludes City Market, UberEats or any other third-party provider.
  • We know price is important, and that's why you'll find savings across the store. You can find a range of this week's savings in our circular. Plus, you can also save with Our Price Promise and other promotions.
  • We know freshness is important to our customers too, and that's why we offer a Fresh Promise - If you're not satisfied with the freshness of our products, we'll refund and replace it.

Given our supermarkets are locally owned, we also offer a range of local goods and services, so don't hesitate to check out what your local FreshChoice has to offer.