Opening Soon: FreshChoice Plaza

Date Published
29 May 2026

Invercargill, get ready for a fresh new shopping experience! We are thrilled to announce our SuperValue Plaza is rebranding and is officialy opening as FreshChoice Plaza on Wednesday 17th June! 

Here is a sneak peek of what you can look forward to:

A Fresh New Look & Feel
From the moment you arrive, you’ll notice a new and improved look and feel both inside and outside the store. Expect bright, modern aisles, a clean layout, and an inviting atmosphere designed to make your shopping trips easier and more enjoyable.

Delicious Food 2 Go
In a rush? We’ve got you covered. Our Food 2 Go section will be packed with quick, delicious, and fresh options perfect for breakfast, lunch, or a cheeky afternoon snack.

Treat Yourself with F'real Shakes
On-the-go treats just got a whole lot cooler. We are officially housing a F'real shake machine! Choose your flavour, blend it to your perfect thickness right on the spot, and enjoy a premium milkshake or smoothie in seconds.

Delivery to Your Door with Uber Eats, DoorDash and Delivereasy
Can't make it into the store? No worries at all! We are making it easier than ever to get your groceries delivered straight to your doorstep. FreshChoice Plaza will be serviced by Uber Eats, DoorDash and Delivereasy. Whether you need dinner ingredients in a pinch or some late-night snacks, your favourites are just a few taps away.

More Ways to Save Every Day

  • Everyday Rewards: Yes, you can scan and save! FreshChoice Plaza will include Everyday Rewards. Start collecting points on your everyday essentials and turn them into real rewards. Every point gets you closer to $15 off your next shop.
    You can download the app here 

  • SuperGold Tuesdays: We love supporting our seniors. Every single Tuesday, SuperGold cardholders will receive a 5% discount on their shopping. It’s our way of giving back to the community.


Join Us for Opening Day!

  • 📅 Date: Wednesday 17th June 
  • 📍 Location: FreshChoice Plaza, 103 Yarrow Street Invercargill


Mark your calendars, tell your neighbours, and come check out the new look Plaza. We can’t wait to see you there!