Opening Soon: FreshChoice Mini Fitzroy

New Plymouth, get ready for a fresh new shopping experience! We are absolutely thrilled to announce the grand opening of FreshChoice Mini: Fitzroy on Tuesday, 30th June 2026.

We’ve been working hard behind the scenes to bring you a convenience-focused supermarket that fits perfectly into your daily routine. Whether you’re grabbing a quick bite on the go or doing your weekly top-up, we can't wait to welcome you through our doors.

Here is a sneak peek of what you can look forward to:

A Fresh New Look & Feel
We’ve given the store a complete makeover! From the moment you arrive, you’ll notice a new and improved look and feel both inside and outside the store.

Delicious Food 2 Go
In a rush? We’ve got you covered. Our Food 2 Go section will be packed with quick, delicious, and fresh options perfect for breakfast, lunch, or a cheeky afternoon snack.

More Ways to Save Every Day

• Everyday Rewards: Yes, you can scan and save! FreshChoice Mini Avondale will include Everyday Rewards. Start collecting points on your everyday essentials and turn them into real rewards. Every point gets you closer to $15 off your next shop.
  You can download the app here 
  
  
• SuperGold Tuesdays: We love supporting our Gold Card holders. Every single Tuesday, SuperGold cardholders will receive a 5% discount on their shopping. It’s our way of giving back to the community.

Join Us for Opening Day!

• 📅 Date: Tuesday, 30th June 2026
• 📍 Location: FreshChoice Mini Fitzroy
• For more information see our Facebook Page here

Mark your calendars, tell your neighbours, and come check out your brand-new local spot. We can’t wait to see you there!