Wilcox Country Fresh | From Farm To Plate

Lifting the lid on our local growers

Wilcox Country Fresh | From Farm To Plate

Meet Keith Watson, Wilcox Production Manager

Wilcox are a proud supplier of quality local produce to Fresh Choice. For four generations our family has been growing with great passion in the rich cropping soils of New Zealand. We specialise in carrots, onions and potatoes and take great care in selecting only the best potato varieties suited to each cooking style, that’s why you will find in store special bags of Country Fresh Floury potatoes (suited for roasting, baking and mashing) and Waxy potatoes (best suited for boiling). Wilcox is committed to sustainable farming practices to achieve the highest levels of quality and freshness.