Find the FreshChoice Elf Giveaway

Find the FreshChoice Elf Giveaway

Every week for three weeks from 27th of November - 17th of December, the FreshChoice elf will be hidden on 5 products on the FreshChoice ecommerce platform. 

Every Monday during the promotional period, clues to figure out which products the elf is hiding on for the current week will be distributed across the FreshChoice Facebook & Instagram pages. 

If you find the elf, you must purchase any of the five products the elf is hiding on for that week through our ecommerce site and fill in the entry form at the checkout. 

Happy hunting! 

Terms & Conditions

Promotional period and eligibility

  1. The promoter of this promotion is Wholesale Distributors Limited (t/a FreshChoice supermarkets), 29 Byron Street, Sydenham, Christchurch 8023 (“Promoter”).

  2. This Promotion runs in New Zealand from 27/11/23 until 17/12/23 (“Promotional Period”).

  3. This promotion is open to New Zealand residents aged 18 years or older who shop online at (the “Website”). Employees of the Promoter are not excluded from participating in this promotion.


4. There are:

i) three (3) $100 FreshChoice gift cards to be won, nationwide (one per week during the Promotional Period) (“Weekly Prizes”) and

ii) one (1) grand prize consisting of a $250 FreshChoice gift card and hamper including sixteen (16) Christmas-themed products valued at $136.68 highlighted by the Elf character on the Website during the Promotional Period (the “Grand Prize”), together the “Prizes.”

In the event that any product making up the Grand Prize cannot be obtained, despite the Promoter’s reasonable endeavours to procure it, the Promoter reserves the right to substitute a different product of equal or greater value. 


5. The Prizes will only be delivered [by post] in New Zealand and each winner should allow up to [14] days from the date of the prize draw for delivery of their Prize.

Method of entry

6. During the Promotional Period, an Elf character will be displayed on the Website next to five different Christmas-themed products (the “Featured Products”) each week. There will be a total of fifteen different Featured Products over the Promotional Period. Customers will automatically enter the promotion by purchasing one of more Featured Product(s) in one transaction via the Website during the Promotional Period (“Qualifying Purchase”) and go in the draw for a chance to win the weekly prize and the grand prize.  


7. Entry is limited to one entry per transaction. The entry date is the order delivery date, which must be during the Promotional Period.


8. The Prizes are not transferable, redeemable and may not be exchanged for cash, and cannot be used in conjunction with any other discounts or offers.


9. The Promoter reserves the right, in its discretion, to remove products or to introduce further products from the Qualifying Purchase during the Promotional Period.



10. Weekly draw - One (1) prize winner will be determined by a random electronic draw from each week’s valid entries, on the Monday following the completion of each week. Customers must receive an entry in the relevant week to enter that week’s draw. The draw will include all entries received in the relevant week. The draws will take place on [4th, 11th and 18th December 2023].


11. Grand Prize draw - One (1) prize winner will be determined by a random electronic draw from all valid entries received in in the promotion on [18/12/23]. The draw will be conducted by the Promoter.

12. The Promoter will contact the winners. The winners will be notified by telephone and/or email using the details listed on the winners’ FreshChoice online account.  It is up to customers to ensure that their relevant details on their FreshChoice online account are correct.  Details can be updated by emailing the FreshChoice Customer Care team at [].

13. In the event a winner cannot be contacted (that is, cannot be reached by telephone and/or does not respond to email) within [48 hours] of each prize draw, the Promoter will send the winner a letter giving a further [7 days] from the date of the letter to get in touch with the Promoter.  If there is no response to the letter, a winner will be redrawn on the same terms as the original draw. This process will continue until a winner is able to be contacted.

14. The winners will have their details published on the FreshChoice website for [5 weeks] following the draw date.  By accepting the Prize, the winners consent to their name and/or photograph being used for such publicity purposes as reasonably determined by the Promoter. The winners agree to make themselves reasonably available for this purpose, without compensation. 


Exclusions and liability

15. The Promoter will not be responsible for any late, lost or misdirected entries, including but not limited to, entries not received due to technical problems.


16. The Promoter and its related companies, employees and agencies shall not be liable for any loss, damage or personal injury suffered by any person arising directly or indirectly out of or in connection with entering this promotion or claiming/winning any prize, or availing themselves of any prize, except as required by law.

17. The Promoter is not responsible for the transmission or receipt of any incorrect information associated with entries, either caused by user error or any equipment or programming malfunction associated with the promotion.


Use of personal information

18.  All entries remain the property of the Promoter.  All personal information will be collected and stored by the Promoter in accordance with the Privacy Act 2020 and the Promoter’s privacy policy which can be viewed at

19. The Promoter may use entrants’ personal information from entries to conduct the promotion.  The Promoter may use winners’ personal information for such publicity purposes as reasonably determined by the Promoter.

20. By entering this promotion, entrants consent to the use of their information as described above.


General terms and conditions

21. The promotion is conducted by the Promoter in accordance with these terms and conditions. To the extent that any matter relating to the promotion is not covered by these terms and conditions, the Promoter reserves the right in its sole discretion to conduct the promotion as it sees fit, subject to any legal requirements or vary the terms and conditions as it deems reasonably necessary. 


22. By entering into this promotion, the entrant agrees to be bound by these terms and conditions. The Promoter reserves the right to deem any entry void should an entrant fail to comply with any of these terms and conditions.

23. The Promoter reserves the right to verify the validity of entries and to disqualify any entry or refuse to award a prize where false or misleading details have been given by an entrant, or an entrant has behaved in a fraudulent or dishonest manner, or otherwise than in accordance with these terms and conditions. The Promoter’s decision is final. 


24. The Promoter reserves the right to extend, suspend, modify, amend, vary, terminate or withdraw the promotion at any time in its sole discretion.


25. The Promoter will not be responsible for any delay or failure to deliver, or damage caused to any Prize during transit.


26. All decisions of the Promoter are final and no discussions or correspondence will be entered into. 


27. Failure by the Promoter to enforce any of their rights under these terms and conditions at any stage does not constitute a waiver of those rights.


28. By participating in this promotion, entrants grant a perpetual worldwide non-exclusive royalty-free licence to the Promoter to use and sub-licence the use of any copyright (including future copyright) in and to any entry submitted. To the extent that an entrant has any moral rights in their entry, the entrant hereby provides consent for the Promoter and its licensees to do any act or omission that would otherwise infringe that entrant’s moral rights.  Each entrant warrants to the Promoter that his or her entry does not infringe the intellectual property rights of any person.


29. These terms and conditions are governed by the laws of New Zealand.