Opening Soon - FreshChoice Central Mall

A fresh new store is opening to bring you a brand new shopping experience. FreshChoice brings a new offer to Rotorua Central shoppers with the opening of a new supermarket, which we are excited to share with the local community on Tuesday, 4th of November 2025.

FreshChoice Central Mall will be located at the Rotorua Cenbtral Mall complex right where the old Smith City store used to be on 1170 Amohau Street.

We can't wait to see you in store soon once we have opened our doors.