Noopii | Love Local

Date Published
17 June 2020
Noopii | Love Local

Founded on a mission to transform the nappy industry, New Zealand company Noopii© puts healthcare and the environment at the forefront of the brand. Made from high quality, high performance, sustainable and renewable resources, their disposable nappies are the natural choice for your baby and our planet.

The passion: What inspired you to start Noopii? 

CEO, Co-founder and creator Bridget Bodie-Healy is unapologetic about her loathing for plastic and other products that contribute to the widespread pollution of our environment, which is her inspiration for creating positive change. After several years of hard work and extensive R&D, Noopii© has come to life revolutionising the disposable nappy industry with high quality, high performance Eco-friendly products.   

Through mutual friends, Bodie-Healy met Charlotte Rebbeck, who after founding one of the first organic baby food companies in New Zealand, was keen for a new challenge and joined her to take on the role of Director of Sales at Noopii©. They have a clear vision for business growth and diversification both locally and Internationally with high performing sustainable premium products at affordable everyday prices.

The drive: What sustainability means to us ? 

Noopii© was born to revolutionise the nappy industry and help support endangered New Zealand flora and fauna.

The brand’s commitment to the environment goes further than just its products. To off-set its carbon footprint, Noopii© supports the one billion trees planted campaign through its partners Trees That Count and contributes funds to reforestation. “We all have a duty of care and responsibility to this very special and unique land we call home. We are the Kaitaki (te reo for guardians) for future generations.”

Each of the packs have been designed with a native New Zealand bird or creature combined with a beautiful native flora motif. For each pack sold, Noopii© donates a percentage of its sales to an organisation that helps conserve unique and threatened New Zealand native animals, which are also featured on both its packaging and nappies. These wildlife and habitat recovery programmes include The Yellow-Eyed Penguin Trust, Forest and Bird and Project Jonah. 

“Our vision is to make a positive and measurable difference to parents and children around the world, whilst encouraging sensible and sustainable choices to protect our precious environment. We want to do more than make exceptional, environmentally responsible products. Noopii© exists to have a positive impact on our world by reducing plastic going into landfills. Our environmental initiatives aim to give back and support habitat and species recovery programmes for land and sea wildlife.” said Bridget. 

Just six months into its official launch, and current stockist list, Noopii© has contributed over $1,200 for its charity partners and are incredibly proud to be able to make a positive difference so soon after hitting shelves.  

The brand has launched a new community health blog focusing on improving mother and baby wellbeing through education, while continuing its fight in reducing plastic and chemicals to be better-for-baby and for the planet. There are also several exciting new products being added to the Noopii© family in the coming months.

The innovation: What was the biggest breakthrough for you with your business?  

“Eco products are quite tricky to get right, and performance is everything,” said Bodie-Healy.  The Noopii© range of nappy products are designed in New Zealand, and also contain NZ Manuka Hydrosol, a world first,  which enhances the products naturally antibacterial properties helping to prevent nappy rash. The brand has received the highest test result possible, certified with EXCELLENCE from Dermatest in Germany, with its range tested to be safe even for the most sensitive and delicate skin.

Noopii© products, including the paper packaging and shipping cartons, are collectively 85 percent sustainable and we are currently exploring alternative technologies that will increase the brand’s sustainability level to 100 percent.

Noopii© is an educational and aspirational social enterprise focused on educating parents and children about the value of protecting our precious native species for future generations to enjoy and the small things that we can all do each day to make a positive difference.

Noopii© has set a new benchmark for superior comfort, softness and performance, which together with its sustainability levels and eye-catching packaging is injecting innovation into the nappy aisle. Noopii© nappies are also free from latex, chlorine, artificial dyes and perfumes and have up to 12 hours of leak protection, giving parents both peace of mind and a good night’s sleep. This is Luxury that is now accessible to all families.  Noopii© nappies naturally.  

“At Noopii© we excel at coming up with clever design solutions for the health care and environmental challenges we all face in an ever-changing world” says Bridget.


Check out the Noopii range available in-store or online at your local FreshChoice!