Franchise of Choice

With a strong presence across New Zealand, we’re always exploring new opportunities to grow our network of locally owned and operated stores in both the North and South Islands. Every FreshChoice store is rooted in its community, supported by a dedicated Support Office team based in the heart of Christchurch.

We know retail — many of our support team members are former retailers themselves. That means we get what it takes to thrive in this industry and we’re here to back you every step of the way.

Wholesale Distributors Limited (WDL) is part of Woolworths New Zealand (WWNZ), a leading name in retail and distribution, and 100% owned by Woolworths Limited — one of Australasia’s largest and most trusted retailers.

Ready to take the next step?

Explore the journey to becoming a FreshChoice franchise owner. Understand the benefits, map out your ownership pathway, and decide if FreshChoice is the right fit for you.

Keen to learn more?

Get in touch with Craig Steenson for a confidential conversation about franchise opportunities with FreshChoice - New Zealand’s fastest growing grocery retailer.

You can also view our corporate profile for more detailed information about FreshChoice and our franchising network.