Becoming a Franchisee

Brief Overview

Wholesale Distributors Limited (WDL) is the franchisor for the SuperValue and FreshChoice group of supermarkets.

WDL have 56 supermarkets in the group currently, but are always looking for new and exciting opportunities to expand throughout the North and South Islands of New Zealand. 

All our stores are locally owned and operated and very focussed on the community.The support team at WDL Head Office, (which is based in the Christchurch CBD) are totally committed to ensuring the very best support is available to the SuperValue and FreshChoice supermarkets when required.

Many of our staff are ex-retailers themselves so understand what is required to ensure the businesses remain profitable at all times.

WDL is a division of Progressive Enterprises Ltd (PEL), one of New Zealand's largest retail and distribution companies. PEL in turn is 100% owned by Woolworths Limited which is one of Australasia's largest retailers.

To find out more about becoming a franchisee click on the  Corporate Profile link.

FreshChoice Half Moon Bay, Auckland