About Us

FreshChoice supermarkets are locally owned and operated by people who are passionate about providing the best fresh food, great customer service and value for money.

At FreshChoice we believe fresh food is the cornerstone of a healthy and enjoyable life.  We are constantly looking for ways to offer you, the customer the freshest food available at a fair price.

We achieve this by having the best teams trained to select and present the best fresh product to you at all times. Our goal is to always maintain high standards of quality and presentation at all times and give you great customer service.

Fresh quality is so important to us that we support our quality with a 100% Fresh Guarantee.  If you are not completely satisfied with the quality of your fresh food we will replace it and give you a refund.

We also look to offer healthier options where possible as we do with our recipes and gluten free buyers guide.

This is why we are always thinking fresh and thinking choice and know our customers are too!



Chris & Juliet (operators FreshChoice Half Moon Bay) seen here chatting with guests on their opening day.